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1948 W Chicago Ave
Chicago, IL 60622

3123439991

Boutique by day, event and gallery space by night, Ad Hoc offers a selection of hand-picked clothing, home goods, and accessories, as well as a gallery and event space for local artists.

Blog Things

Sunglasses 101 : Get Some

Kat Heil

Sunglasses are one of the most iconic and easily update-able parts of your wardrobe. Sunglasses can turn you from a movie star to a rebel with no effort, and with the sunshine beating down it's that time of year where you can switch your personality as easily as you sip spiked lemonade.

Here is a guide to some of the most popular styles this season, and currently it's all about retro (see what we did there?!)

The Aviator

These frames were originally designed in the 1930’s to shield  US aviators from the sun’s strong rays when up in the air, but their civilian popularity developed almost immediately after the style was released. These frames block the sun from all angles and have caught on as a classically edgy look. Feel like a maverick and pop these on as you enter "The Danger Zone."

The Wayfarer

Classics. Iconic. Easy. The Wayfarer is good for everyone and we owe it to Ray-Ban for minting this style. Good on any face shape, the only deciding factor with these comes with size and fit. The smaller frames are becoming popular again and give you that effortless cool that used to only be available to movie stars. Get yours.

The Browline/Hornrimmed/Clubmaster

These frames are inspired by the 50’s browline sunglasses trend, which featured rounded lenses with larger, statement-making upper rims (the “browline”), often made of plastic, and slim wire rims around the bottom. You can’t go wrong with these iconic frames that have stood the test of time. There's something a little posh about this style and can help to punch-up a preppy look, or be re-claimed for a more iconic, clean style. We recommend anything tortoise shell.

Round

Think of the swinging sixties. Thing of The Beatles. These cutesy frames are gaining popularity again with the help of steam-punk, hippie resurgence and feminist babes. Fear not! Anyone can learn to rock this look, just make sure to keep the lenses proportional to your face!

These four styles are all available in the store for REPLAY sunglasses who find and sell vintage Dead Stock. Dead Stock is : "a term used to describe merchandise that was never sold to or used by consumers before being removed from sale, usually because it was outdated. Dead stock is often warehoused, but it can also subsequently be offered for sale and typically retains its original package and tags". Which is super rad because as vintage is all the rage, these sunglasses are authentically cool and not knock-offs or re-makes. We suggest stopping by and grabbing some daring new pairs for yourself!